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"Working in partnership to increase your net profit"
Menu Engineering Is a field of study devoted to the deliberate and strategic construction of menus. Profit Optimisation Is looking for the highest achievable performance by maximising desired factors and minimising undesired ones. |
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If you are told there is money left behind with each and every order taken in your establishment, wouldn't you like to know where it is and how to get it?
It is there in plain sight and we can help you to find it.
You work hard yourself, so make your menus work even harder to achieve additional net profit - "Let Your Menu Do The Talking!"
What is the process?
By using your sales and cost data, we establish the popularity and profitability of each of the items on your menu. We look at the categories and all items within the categories.
The use of a variety of graphs and charts helps us to understand your current performance; to see what sells, what items do not perform satisfactory and where the potential for additional net profit is lies.
New pricing will be based on popularity, profitability and elasticity to achieve the highest net profit with the lowest possible cost.
All these calculations are only half of the process, the other half is the design and layout of your menu. That is where the psychology comes into the play.
Choosing the right menu layout, strategic placement of the categories and items within, design, textual manipulation and the correct use of anchors and decoys are of high importance to realize your goals.
What else can we do for you?
Do you need a new concept for your restaurant, bar, hotel or resort? We would be happy to come up with new, bespoke ideas and products for you. We do also have access to a wide network of hospitality professionals that share out passion to only deliver the best.
"Mystery Cruising"
Do you need to know how your onboard product is performing? Oliver Hammerer has over 20 years in the luxury and upper premium cruise industry and can evaluate how your onboard experience measures up.
It is there in plain sight and we can help you to find it.
You work hard yourself, so make your menus work even harder to achieve additional net profit - "Let Your Menu Do The Talking!"
What is the process?
By using your sales and cost data, we establish the popularity and profitability of each of the items on your menu. We look at the categories and all items within the categories.
The use of a variety of graphs and charts helps us to understand your current performance; to see what sells, what items do not perform satisfactory and where the potential for additional net profit is lies.
New pricing will be based on popularity, profitability and elasticity to achieve the highest net profit with the lowest possible cost.
All these calculations are only half of the process, the other half is the design and layout of your menu. That is where the psychology comes into the play.
Choosing the right menu layout, strategic placement of the categories and items within, design, textual manipulation and the correct use of anchors and decoys are of high importance to realize your goals.
What else can we do for you?
Do you need a new concept for your restaurant, bar, hotel or resort? We would be happy to come up with new, bespoke ideas and products for you. We do also have access to a wide network of hospitality professionals that share out passion to only deliver the best.
"Mystery Cruising"
Do you need to know how your onboard product is performing? Oliver Hammerer has over 20 years in the luxury and upper premium cruise industry and can evaluate how your onboard experience measures up.
Next steps
Since you would like to increase your profit you should get in touch for more information or a free quote.
Send us an email, or use our contact form.
Since you would like to increase your profit you should get in touch for more information or a free quote.
Send us an email, or use our contact form.
Hammerer Consulting Limited is also a proud owner of a GoCruise franchise in the UK.
There is a cruise line, ship and itinerary for everyone and we will find the right one for you.
There is a cruise line, ship and itinerary for everyone and we will find the right one for you.
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